Senior PPC Specialist

📋 Description

• Own end-to-end strategy and execution of Google Ads campaigns across Search, Display, and Shopping
• Manage Google Local Services Ads profiles: budgets, bids, lead quality, disputes, compliance.
• Develop and manage Meta Ads campaigns across Facebook and Instagram.
• Structure campaigns and perform A/B testing on ad copy, audiences, landing pages, and other
• Monitor budgets, bids, performance, and spend in real time to protect ROAS and cost per lead.
• Analyze the customer acquisition journey; connect ad performance to leads, booked jobs, and

🎯 Requirements

• 5+ years of hands-on paid search with ownership of PPC strategy and execution.
• Proven experience with Google Ads (Search, Display, Shopping); Local Services Ads for local service
• Strong ROAS improvement and cost-per-lead reduction demonstrated by results.
• Solid PPC structure, bidding, budgeting, audience targeting, testing, and optimization knowledge.
• Data-driven decision making beyond clicks/impressions.
• Professional written and spoken English.

🎁 Benefits

• Competitive salary paid in EUR on a consistent monthly basis.
• 10 paid vacation days per year.
• US federal holidays included.
• Fully remote work environment.
• Opportunity to work on paid media strategies for growing home services businesses.
• Hands-on role combining strategic ownership with campaign execution.