Product Marketing Manager
nove8Job Description
About Us
nove8is a young tech company focused on mobile apps, from pet care to lifestyle. We build products that help people live, work, and connect in meaningful ways.
Today, we explore new directions, experiment, and create meaningful digital experiences for people around the world. We care about what we build and how we build it, value fairness and trust, and believe that teamwork and curiosity help us move forward together.
About the role
We are looking for a proactive Product Marketing Managerto join our marketing team - someone who takes full ownership of the end-to-end marketing web funnels with product and data-driven mindset!
In this role, you will be focused on the activation flows of our web&app products and other marketing features in backlog. This is a hands-on role where you’ll collaborate with cross-functional teams (product, marketing, design, analytics, dev, qa) to turn marketing insights into measurable growth.
If you’re excited to shape a fast-growing company key product in a high-revenue niche, and also love experimenting, iterating fast, and driving real revenue impact!
What you'll do
- Build and test value propositions, messaging, and offers tailored to different audience segments to maximize web stream profit.
- Collaborate with product, marketing, design, and dev teams to launch and optimize web funnels, upsell flows, and special promo pages.
- Monitor funnel performance with analytics tools (Amplitude, Tableau, etc.), and make data-driven improvements.
- Formulate product marketing hypothesis, run A/B tests to continuously improve conversion rates.
- Work closely with paid acquisition team to align messaging across the funnel.
- Support launches of new features, plans, or products from a web marketing perspective.
- Conduct competitor research and stay updated on industry trends to inform strategy and inspire innovative approaches.
What we're looking for
- 2+ year of experience as a Product Marketing Manager, Marketing Manager or Growth Manager, working with web2app funnels, app onboardings, app monetization.
- Solid understanding of CRO, behavioral psychology, and marketing funnel stages.
- Excellent analytical skills with a focus on making data-driven decisions to continuously improve funnels’ performance.
- Experience with analytics services: Amplitude, Tableau.
- Good knowledge of English - Upper-Intermediate level or above.
- Creativity and problem-solving skills to develop innovative solutions and ideas for reaching success.
- Systematic and structural approach to work.
Also nice to have
- Strong analytical skills and experience with A/B testing.
- Proven track record for user flow optimization and constant improvement of CR.
- Experience using AI tools (for content creation, personalization, or automation) to improve funnel performance.
Personal qualities
- Initiative and proactivity in daily work.
- Interest in understanding how business works / interest in product thinking. You’re data-driven, curious, and love testing ideas.
- Responsible and attentive to details.
- Ownership. You treat funnels like your own product and aren’t afraid to get hands-on.
- You’re a great communicator. You have excellent communication skills and a remarkable ability to work cross-functionally with engineering, product, design, marketing, support, and operations teams.
Recruitment process
HR interview -> Technical interview -> Test task -> Team fit interview -> Offer
Our Benefits
- Time-off Policy - unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- AI-assisted development tools compensation
- Sport and education compensations
- Psychologists compensation
- Language courses compensation
- Co-working compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings and offsites (Spain, Italy, Poland, Portugal and other)
- Merch
- Birthday presents
Take a look at our Instagram to get a feel for our team and culture 💫Originally posted on Himalayas
