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Job Description
📋 Description Co-own MQL, SAL, and advisor pipeline growth with leadership. Develop advisor ICPs, personas, and segment strategies for RIAs, hybrid advisors, broker-dealers. Craft positioning, messaging, and offers reflecting advisor needs and buying cycles. Build and execute demand-gen campaigns across paid, outbound, lifecycle, organic, webinar, and Lead webinar/event strategy end-to-end and post-event engagement. Translate insights into campaign strategies, content briefs, and testable hypotheses. 🎯 Requirements 5-7 years marketing to financial advisors, RIAs, broker-dealers, or fintech serving the advisor Strong understanding of advisor psychology, objections, and buying cycles. Proven multi-channel program development with measurable pipeline impact. Fluent in positioning, messaging, audience strategy, and performance marketing fundamentals. Experience end-to-end program management: briefs, content, launches, analysis, iterations. Experience leading webinars/events that create and convert B2B demand; data-driven with funnel 🎁 Benefits Fully Remote Work: Fully remote within the contiguous U.S. Comprehensive Health Coverage: Medical, Dental, Vision plans. Life & Disability Protection: Company-paid coverage with optional add-ons. Financial Wellness: 401(k) with employer match, FSA/HSA, and equity options. Time Off: Generous vacation, sick, and parental leave policies.
