Senior Manager, Affiliate Marketing

Role Summary Caraway is looking for a Senior Manager, Affiliate Marketing to own and scale our affiliate marketing program for DTC, Amazon, retail and emerging channels as a core growth channel, driving revenue and audience growth. This role is responsible for building strong partnerships with publications & editors, affiliate networks, content publishers, deal sites, and creator-affiliates: turning them into a predictable, efficient source of revenue and brand reach. This is a hands-on, individual-contributor-to-manager hybrid role for an independent, strategic thinker who’s as comfortable pitching a compelling story to a publisher as they are negotiating a commission structure. The ideal candidate has a business-savvy, entrepreneurial approach to the channel. You see affiliate not just as a transactional revenue line, but as a storytelling and PR opportunity that can be built into a genuine publisher program. You understand both the strategic and operational sides of affiliate marketing: negotiating commission structures, optimizing placements, and using data to double down on what works. This role reports to our Senior Director, Growth & Ecommerce. Responsibilities Own the end-to-end affiliate program, including strategy, partner recruitment, commission structuring, and performance optimization Lead the evolution of the affiliate channel in response to AI-powered search and agentic commerce, developing partnership strategies that increase brand visibility across traditional search, answer engines, AI assistants, and emerging shopping agents Manage relationship with our affiliate agency partner Manage relationships with affiliate networks (e.g. Impact, Rakuten, ShareASale, CJ) and key individual publisher/media partners Identify, recruit, and onboard new affiliate and content partners aligned with Caraway’s brand and audience Cultivate and own relationships with commerce editors, affiliate publishers, and editorial teams to increase Caraway’s presence in product roundups, gift guides, seasonal moments, and evergreen commerce content that drives long-term affiliate revenue Identify, recruit, and onboard new affiliate, publisher, and content partners aligned with Caraway’s brand, audience, and growth strategy Collaborate closely with Caraway’s Brand Marketing team and external PR agency to align affiliate opportunities with product launches, campaigns, earned media, seasonal moments, and broader brand storytelling Develop and proactively pitch compelling product stories, exclusive offers, and editorial opportunities to commerce publishers, combining a PR mindset with performance marketing to secure high-impact affiliate placements Partner closely with the Influencer team to build a seamless bridge between creator partnerships and affiliate/commission-based programs Set and manage commission tiers, incentive structures, and promotional calendars to drive performance Analyze program performance (traffic, conversion, AOV, ROAS, incrementality) and report on KPIs to leadership Collaborate with Paid Media, Content, and Creative teams to ensure affiliate partners have the assets and offers they need Maintain a holistic view of the customer journey: understanding how affiliate and publisher touchpoints influence awareness, consideration and conversion, to inform where and how the program shows up Monitor competitive and industry trends to keep Caraway’s Affiliate program best-in-class Knowledge, Skills & Technical Proficiencies 5+ years of experience in affiliate marketing, partnerships, or performance marketing, ideally in DTC/e-commerce Experience managing affiliate networks and platforms (Impact, Rakuten, ShareASale, CJ, or similar) Background in partnerships, PR or communications; with a strong sense of storytelling and what makes a pitch land with editors and publishers Strong analytical skills; comfortable working in spreadsheets/dashboards to track performance and identify opportunities Excellent relationship-building and negotiation skills A self-starter who can operate autonomously and bring structure to an evolving program Experience working cross-functionally with influencer, content, or creative teams a plus Passion for home, cooking, and non-toxic lifestyle brands is a bonus The anticipated base salary for this role starts at $120,000 - 135,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, and experience. Life at Caraway: Who We Are: Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process. Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more. We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN. Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together. Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then. Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: Equity: We believe in our product and that the sky’s the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it. 401k: A 3% company match to help you plan for for your future Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody A Setup that works for you: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! Elevate your Workspace: Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it! Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag! Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations! #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days. Wellness Reimbursement: Monthly reimbursements for you to stay well. From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them. Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! Home Upgrade(s): Complimentary product as a new hire + continuous to expand your Caraway Home collection. Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status