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Job Description
📋 Description Own the always-on lifecycle programs to convert handraisers into qualified meetings. Build nurture infrastructure, establish best practices, and partner with regional campaign managers. Define how email fits into the GTM stack and operationalize HubSpot as the lifecycle layer. 🎯 Requirements 4+ years in lifecycle, email, or demand gen marketing with ownership of B2B nurture programs. Hands-on experience in HubSpot (or similar MAP like Marketo) — segmentation, workflows, sequences Strong understanding of handraiser-to-pipeline funnels in B2B SaaS; track record of improving Comfortable with a still-evolving stack; able to prioritize and build without waiting for Owns quality-over-volume lifecycle strategy; drives engagement without audience burnout. Ability to partner with technical (ops/engineering) and non-technical (regional marketers) 🎁 Benefits Compensation ranges with base plus variable, plus equity and benefits (medical, vision, dental). VS-friendly benefits include comprehensive healthcare, 401(k), vacation, parental leave, and more. Culture emphasizing teamwork, candor, customer focus, and impactful simplicity.
