Job Description
📋 Description Develop and execute an integrated customer marketing strategy across the customer lifecycle. Synthesize customer insights into scalable programs, journeys and campaigns for segments and stages. Create and manage the customer marketing roadmap across lifecycle campaigns, product launches Partner with Customer Success, Customer Office, Product Marketing and Account Management to drive Design and deliver customer communications, content, webinars and campaigns to improve onboarding Build scalable customer advocacy programs with stories, testimonials and references to amplify 🎯 Requirements 12+ years in B2B marketing with customer marketing, lifecycle, growth or engagement. Experience building programs for product adoption, retention, expansion and advocacy. Strong understanding of the B2B SaaS lifecycle and cross-functional roles. Translate data into Collaboration and teamwork: contribute to the team and prioritize collective goals. Process/project management: manage timelines and deliverables. Resilience and adaptability: handle change and keep momentum. 🎁 Benefits We champion human connection and values like innovation, grit, humility, and customer success. Make an impact by delivering fast, scalable solutions for customers. Learn and grow in a learning community with diverse colleagues. Commitment to diversity and inclusion; you belong here.
