Job Description
📋 Description Own and lead user acquisition across paid, organic, and partnerships in a data-driven way. Set strategy, budget, and team structure for cross-channel growth (Google Ads, Meta, TikTok Oversee SEO/AEO/SEO and partnership channels to complement paid efforts. Build an acquisition engine aligning paid, organic, and partnerships with company goals. Lead analytics and reporting framework across channels for executive leadership. Develop and mentor a growing team of acquisition specialists. 🎯 Requirements 7–10+ years in performance or growth marketing with hands-on paid media expertise. Working knowledge of SEO fundamentals and AEO/GEO concepts. Experience with partnerships and cross-channel budget management. Proven track record improving CAC, ROAS, and revenue growth. Strong strategic, analytical, and leadership skills; able to operate in a fast-paced environment. Data-driven with ability to build models and translate data into strategy. 🎁 Benefits Mission-driven work improving Canadian healthcare experience. On-site collaboration in Toronto with autonomy and growth opportunities. Competitive pay and comprehensive benefits, including wellbeing support.
