Creative Strategist

📋 Description Own the end-to-end paid social experimentation process, from research and hypothesis creation to Develop performance-driven creative concepts based on customer insights, market trends, competitor Build and manage a structured creative testing roadmap, prioritizing experiments based on expected Create detailed creative briefs for video editors, designers, UGC creators, content creators, and Produce and manage multiple creative experiment briefs weekly while ensuring quality and strategic Analyze creative performance metrics including ROAS, CPA, CTR, hook rate, hold rate, conversion 🎯 Requirements 3+ years of experience in Creative Strategy, Performance Marketing, or Paid Social roles within a Proven experience developing and optimizing creative strategies for Meta and TikTok advertising Strong understanding of direct-response advertising principles and social-first creative formats. Experience analyzing campaign data and turning insights into clear creative direction. Ability to write detailed and actionable creative briefs for designers, editors, creators, and Deep understanding of UGC content and performance creative best practices. 🎁 Benefits Own the creative strategy behind high-impact paid social campaigns. Work with a collaborative and performance-focused international team. Have direct influence on creative decisions that impact business growth. Enjoy a high level of ownership, autonomy, and visibility. Join a fast-paced environment where experimentation and innovation are encouraged. Opportunity to build and scale a creative testing function from the ground up.