Director of Mobile Games User Acquisition

📋 Description Lead paid growth initiatives for mobile games and optimize profitability across portfolios. Own UA strategy and performance marketing roadmap for flagship title and portfolio. Manage UA budget and P&L, scale volume with strong ROAS in Tier 1/2 markets. Define channel strategies across Meta Ads, Google UAC, and other platforms. Develop expansion plans to identify new growth opportunities and market penetration. Mentor UA team, set priorities, and foster continuous improvement. 🎯 Requirements 5+ years in mobile user acquisition with 2+ years in leadership/director roles. Proven track record scaling mobile games profitably in Tier 1/2 with strong ROAS. Deep expertise in Meta Ads and Google UAC, including structures, bidding, optimization, and testing. Strong understanding of LTV modeling, cohort analysis, attribution, and data-driven decisions. Experience mentoring or developing UA specialists and setting strategic direction. Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.). 🎁 Benefits Fully remote work environment with flexibility to work from anywhere. Opportunity to lead growth strategy for high-impact mobile gaming products. Ownership of significant acquisition budgets and strategic growth initiatives. Opportunity to build and develop a high-performing UA team. Collaborative environment with creative, product, and data experts. Ability to influence company-wide acquisition strategies and processes.