Director of Mobile Games User Acquisition

📋 Description Lead paid growth initiatives for mobile games. Own UA strategy and performance marketing roadmap. Manage UA budget and P&L across markets. Define channel strategies across Meta Ads and Google UAC. Mentor a team of UA specialists and collaborate with creative teams. Build reporting linking spend to LTV, retention and profitability. 🎯 Requirements 5+ years in mobile UA with 2+ years in leadership. Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS. Deep expertise in Meta Ads and Google UAC, with testing and optimization frameworks. Strong LTV, cohort analysis, attribution, data-driven decisions. Experience mentoring UA teams and strategic direction. Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.). 🎁 Benefits Fully remote work environment. Lead growth strategy for high-impact mobile gaming products. Ownership of acquisition budgets and growth initiatives. Opportunity to build a high-performing UA team. Collaborative environment with creative, product, and data experts.