Director of Mobile Games User Acquisition

📋 Description Lead paid growth initiatives for mobile games and manage acquisition investments. Define channel strategies and execute performance-driven campaigns. Build and scale efficient UA systems across global markets. Mentor UA specialists and foster a culture of continuous improvement. Collaborate with creative, product, and data teams to optimize assets and measurement. Influence company-wide acquisition strategies with data-driven insights. 🎯 Requirements 5+ years in mobile user acquisition with 2+ years in leadership. Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS. Deep expertise in Meta Ads and Google UAC, including structure and optimization. Strong understanding of LTV, cohort analysis, attribution, and data-driven decisions. Experience mentoring UA teams and setting strategic direction. Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.). 🎁 Benefits Fully remote work environment with flexibility to work from anywhere. Opportunity to lead growth strategy for high-impact mobile gaming products. Ownership of significant acquisition budgets and strategic growth initiatives. Opportunity to build and develop a high-performing UA team. Collaborative environment with creative, product, and data experts. Influence over company-wide acquisition strategies and processes.