Director of Mobile Games User Acquisition

📋 Description Lead paid growth initiatives and acquisition investments for mobile gaming products Own user acquisition strategy and performance marketing roadmap Manage UA budget, P&L, and ROAS in Tier 1/2 markets Define channel strategies across Meta Ads, Google UAC, and others Expand into new growth opportunities and market penetration Mentor UA specialists and collaborate with creative, product, and data teams 🎯 Requirements 5+ years in mobile user acquisition with 2+ years in leadership Proven track record scaling mobile games profitably in Tier 1/2 markets Deep expertise in Meta Ads and Google UAC, with frameworks for optimization Strong LTV modeling, attribution, and data-driven decision making Experience mentoring UA teams; hands-on with mobile measurement platforms (Adjust, AppsFlyer) Excellent communication with cross-functional stakeholders 🎁 Benefits Fully remote work environment with flexibility to work from anywhere Opportunity to lead growth strategy for high-impact mobile gaming products Ownership of significant acquisition budgets and strategic growth initiatives Chance to build and develop a high-performing UA team Collaborative environment with creative, product, and data experts Influence company-wide acquisition strategies and operational processes