Director of Mobile Games User Acquisition

📋 Description Lead paid growth initiatives for mobile games portfolio. Own UA strategy and performance marketing roadmap. Manage UA budget and P&L, scale while preserving ROAS. Define channels across Meta Ads, Google UAC, and others. Identify new growth opportunities and market penetration. Mentor UA team and align with creative, product, data teams. 🎯 Requirements 5+ years in mobile UA, 2+ years in leadership. Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS. Deep expertise in Meta Ads and Google UAC, with testing frameworks. Strong LTV modeling, attribution, and data-driven decisions. Experience mentoring UA specialists and strategic direction. Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.). 🎁 Benefits Fully remote work with flexibility to work from anywhere. Opportunity to lead growth strategy for high-impact mobile gaming products. Ownership of significant acquisition budgets and strategic growth initiatives. Build and develop a high-performing UA team. Collaborative environment with creative, product, and data experts. Influence company-wide acquisition strategies and processes.