Market Research Lead

📋 Description Market researcher translating insights into marketing plans Collaborates with Brand, PMM, Creative, Product, and beyond Designs and executes quantitative and qualitative research Addresses diverse business questions to inform strategy Turns data into clear, compelling narratives 🎯 Requirements 12+ years in data analysis or mix-method research Full-cycle research from design to reporting Quantitative and qualitative methods, survey design, data analysis Experience managing agencies/vendors Experience using data to influence executives Product or GTM strategy, brand research, campaign tracking