Owned Media Lead

📋 Description Plan and optimize communication across CRM channels (Email, Push, SMS, WhatsApp) in line with the Leverage the Marketing Automation Platform to enable data-driven automated customer journeys Oversee Global Email and Push activities to ensure aligned communications Use customer data and segmentation to deliver personalized content driving conversion and Coordinate with Paid Media Leads to align owned media with paid and earned campaigns Collaborate with production and commercial teams to balance brand and sales objectives 🎯 Requirements 3-4 years of experience in CRM or media planning (retail/e-commerce preferred) Knowledge of email, app, and digital channel management Strong analytical and data interpretation skills Proficient in campaign performance tracking and reporting tools Strong relationship builder with collaboration and influence across business Loyalty program experience is a plus 🎁 Benefits Flexible working arrangements with the option to work from home 2 days a week 25% discount across H&M Group brands Inclusive and collaborative culture with development opportunities