Senior Product Marketing Expert

📋 Description Own go-to-market strategy for major product launches across Bybit's platform pillars. Define positioning and messaging for new features, market segments, and competitive moments. Develop integrated campaign strategies across acquisition, activation, and retention. Lead end-to-end campaign execution across performance channels, Web3 surfaces, and owned media. Set, track, and report marketing KPIs (registrations, EFTD, product adoption, ROAS, share of voice Build and maintain competitive intelligence to position Bybit clearly against competitors. 🎯 Requirements 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or Web3 (exchange Demonstrable track record of owning product launches end-to-end from positioning to execution to Broad experience across positioning, GTM planning, campaign execution, and performance analysis. Understanding both crypto-native and mainstream audiences; ability to simplify complex finance Data-minded: attribution models, funnel metrics, A/B testing, ROI reporting. Strong written communication; can produce briefs, product one-pagers, and effective social copy in 🎁 Benefits Platform moment: Shift from exchange to a broader financial platform with a clear GTM narrative. Brand 6.0: Fresh brand system with ambitious creative direction and framework. Scale and speed: 60M+ users, 100+ products, global footprint, high-impact reach. World-class team: Diverse, ambitious talent with direct access to decision-makers. Growth trajectory: Tackle high-visibility launches and central product initiatives. Growth fund and internal opportunities: Study Growth Fund, internal mobility, career advancement.