Content Lead

📋 Description Own and execute the content roadmap aligned with product strategy, user insights, and quarterly Partner with product managers and teams to integrate content across onboarding, coaching Create high-quality content across formats: in-app articles, educational materials, videos, guides Build AI-enabled content function with scalable workflows, QA, and docs standards. Develop short-form content strategies to boost engagement across diverse users. Use analytics, dashboards, KPIs, and experiments to measure performance and improve content. 🎯 Requirements 5+ years in content strategy, creation, and production in consumer digital/tech products. Experience leading a content team or operations within a digital product org. Proven ability to roadmaps tied to activation, engagement, retention, and revenue. Strong analytics, KPI definition, dashboards, and data-driven optimization. Advanced video creation, visual editing, and AI-powered production workflows. Exceptional UX writing, editing, storytelling across educational, visual, video, and long-form 🎁 Benefits Competitive salary package based on experience. Fully remote, hybrid, or in-office options depending on location. Flexible hours focused on results and impact. Company equipment provided. Premium product subscription access. 21 days annual leave plus public holidays.