Commercial Brand Manager
HasbroJob Description
📋 Description Lead brand strategy and marketing for Greater China (HK, Taiwan) Own end-to-end brand management for flagship brands Localize market strategies and campaigns in Greater China Collaborate with cross-functional teams and regional partners Monitor brand health, performance, and revenue growth Ensure IP standards and licensing compliance 🎯 Requirements Bachelor’s degree or higher in Marketing, Business Admin or related field 5+ years brand management with IP licensing in toy/entertainment marketing Experience in Hong Kong and/or Taiwan market operations is a plus Fluent in English and Mandarin (written and spoken) Deep understanding of Greater China consumer insights, culture, media ecosystem Strong strategic thinking, data analysis, and end-to-end execution 🎁 Benefits Health & Wellness Time Off to Recharge Financial Well-being Life & Family Support Volunteer and Community Initiatives Learning & Development