Digital Marketing Manager – Full Funnel Video Advertising

📋 Description Lead hands-on full-funnel video campaigns across YouTube, Prime Video, CTV and more. Build, launch, optimize, and report campaigns directly in advertising platforms. Collaborate with internal creative, growth, and analytics teams; no external agency. Develop and execute full-funnel strategy; align goals, audiences, messaging, measurement. Optimize with audience segmentation, bidding, frequency, placements, and testing. Monitor performance, run A/B tests, and provide data-driven optimizations. 🎯 Requirements Bachelor's degree in Marketing, Business, Communications, Analytics, or related field. 3+ years of experience managing paid digital media campaigns with emphasis on video advertising. Hands-on experience building and optimizing campaigns within platforms such as YouTube, Amazon Ads, Connected TV, DV360, or similar. Strong understanding of full-funnel marketing strategy and measurement. Experience using GA4, Looker, Excel, or other analytics tools. Excellent communication and cross-functional collaboration. 🎁 Benefits Join Cricut during a fast-transforming growth phase. Commitment to diversity, equality, and inclusion. Equal opportunity employer; decisions based on merit. Cricut participates in E-Verify.