Paid Growth Strategist

📋 Description Own end-to-end paid media strategy across search, social and programmatic. Build cross-channel compounding strategies with Marketing Automation and SEO. Define audience segmentation and CDP activation to boost acquisition. Partner with Brand/Creative to develop and test ad creatives. Manage budgets and pacing, optimizing to performance targets. Translate performance into insights and regular stakeholder reporting. 🎯 Requirements Proven paid media strategy experience linked to growth. Hands-on optimization across Meta, TikTok, Google Ads, SA360, DV360. Campaign experimentation including A/B testing and creative testing. Experience using creator content (influencer/UGC) to boost performance. Strong analytics; translate data into actionable insights and reporting. Budget management across web and app to maximise ROI. 🎁 Benefits Recognised as one of Australia’s Best Workplaces. Collaborative team with learning opportunities. 24 weeks paid parental leave for primary caregivers. Four weeks for secondary caregivers and six weeks gender-affirming leave. Regular hackathons and wellbeing initiatives. Flexible hybrid working arrangement.