Senior Media Analytics & Insights Analyst
Blend360Job Description
📋 Description Execute campaign strategy, audience creation, launch, optimization, and reporting across channels. Analyze campaign performance and translate data into actionable recommendations. Collaborate across teams and work with large datasets. Support test-and-learn initiatives with hypothesis development and analysis. Develop measurement frameworks and KPI structures for campaigns. Deliver clear insights to optimize media investments. 🎯 Requirements Strong experience analyzing campaign performance across multiple digital media channels. Solid understanding of media metrics, campaign structures, optimization levers, and reporting methodologies. Experience with SQL and Python for analysis, data preparation, automation, and insight generation. Experience building reports, dashboards, and performance analyses that support business decisions. Familiarity with GA4/Adobe Analytics and platforms like Google Ads, DV360, CM360, Meta Ads Manager, LinkedIn Ads, Amazon Ads. Proficiency in data visualization tools such as Tableau, Power BI, Looker. 🎁 Benefits AWS, Databricks, Snowflake certifications available. AI learning paths and Udemy Business access. English lessons for professional communication. Mentoring and career development programs. Flexible working options.