Marketing Lead

About the Role

We position ourselves as end-to-end compliance infrastructure for fintechs and financial institutions across digital assets. This hire owns how that story lands. It is a full stack marketing role covering demand generation and narrative/brand, explicitly aimed at acquiring new customers. Success is measured on leads and brand awareness. Reports to the CEO.

Key Responsibilities

• Own the entire marketing function end to end: strategy, processes, and hands-on execution

• Build metrics-driven systems to measure marketing performance and drive lead generation

• Create content, campaigns, and a content calendar; produce blog posts, research pieces, and keynotes

• Plan regular private company events and coordinate joint partner events, podcasts, and co-marketing

• Design one-pagers, decks, and demos supporting GTM and sales

• Craft the narrative across digital-asset-native, traditional finance, and fintech audiences; own website content and copy

Requirements

• 5+ years of experience in strategic planning and execution of marketing

• End-to-end ownership of a marketing/comms function; a generalist, not a single-channel specialist

• Experience translating complex technical products into clear, compelling messaging

• Strong written skills and storytelling capability

• Metrics-oriented with real demand-gen/lead-generation experience (success here is measured on leads)

Bonus Skills

• Fintech, compliance, or crypto/digital-assets domain exposure

• Hands-on events experience (private events are a recurring responsibility)

Benefits

• Unlimited PTO

• Best-in-class health, dental, and vision insurance

• Regular worldwide team offsites

Originally posted on Himalayas