Job Description
Overview
Otter Products is hiring for a Sr. Manager of Brand Marketing to join our Marketing team. This role can work remotely in the US.
The Sr. Manager, Brand Marketing is responsible for successful execution of go-to-market strategies across brand and marketing channels. This role applies subject matter expertise across our portfolio and a deep understanding of intended target consumers, value propositions and mastery of our competitive advantage to ensure strong messaging that reaches and resonates with potential customers and consumers. You will be responsible for quarterbacking brand campaigns and ensuring high-quality execution of our product launch efforts. This is a people leader role.
About Otter Products
At Otter Products, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation and sense of purpose. Through our industry-leading brands – OtterBox and OtterCares – we provide our partners and customers the number one selling and most trusted products in our categories. Our commitment to excellence and our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in the future through education that inspires kids to change the world. Our founder’s core values are still at the heart of everything we do. We measure our success not just by business results, but by our ability to give back to our communities and strengthen opportunities for all. To learn more, visit www.otterbox.com/pages/careersResponsibilities
- Interpret market research and apply relevant findings to the product development process to ensure timely response to consumer trends.
- Provide insights to product development managers that may impact aspects including but not limited to product features, user experience, naming and packaging.
- Responsible for creating and executing the product portfolio’s go-to-market strategy and briefing the Marketing organization.
- Oversee and approve go-to-market strategies developed by team members, defining target consumer, hero claims and launch narratives.
- Oversee content creation used in all marketing material to ensure alignment with go-to-market strategy, brand standards and desired outcomes.
- Track and report out on overall go-to-market performance of product campaigns to identify successes and capture opportunities for future campaign strategy design.
- Serve as ‘brand police’ to ensure consistency in brand messaging across channels and customers
- Collaborate with packaging team to ensure brand continuity across wholesale and DTC offerings.
- Pursue potential growth campaigns and experiments or suggest improvements to optimize portfolio performance.
- Establish and lead best-in-class marketing frameworks, processes, practices, and principles, including defining and driving key performance indicators (KPIs) for the team.
- Develop, establish, and maintain deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Merchandising, Channel, Sales and Marketing to enable the team and drive a consistent customer and consumer experience.
- Elevate team capabilities in positioning, storytelling and GTM execution. Set team priorities and establish clear roles, ownership and collaboration with cross-functional teams.
- Lead, coach and develop a high-performing team.
- Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment.
- Other duties as assigned
Qualifications
- Bachelor’s degree in marketing or equivalent is required. Experience in lieu of degree may be considered.
- Minimum of eight years of experience in brand marketing required.
- Minimum of two years in a Manager, or higher level, role is required.
- Experience developing go-to-market plans (e.g., value proposition, sales, marketing enablement, pricing, channel) required.
EEO
Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws.For US Based Roles Only - Base Compensation Range Minimum
USD $145,000.00/Yr.For US Based Roles Only - Base Compensation Range Maximum
USD $165,000.00/Yr.Additional Total Rewards
Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out www.otterbox.com/pages/careers for more info., Variable Incentive Program - This position is eligible for the Profit Sharing Program.Originally posted on Himalayas
