Director, Marketing & Partnerships (B2B)

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 200+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.

• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.

• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.

• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.

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OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise win every time.

Summary of Position

RYNO is seeking a Director of Marketing & Partnerships to continue scaling the engine that has established RYNO as the undisputed authority in the Home Services ecosystem. This is a high-leverage leadership position; you will own the overarching brand strategy, a high-impact content engine, and the architecture of our partner ecosystem.

The role encompasses three key pillars:

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Amplify Brand Authority: Harness RYNO’s existing brand authority to drive continuous growth, expanding our footprint and deepening our influence on national stages and social channels.

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Grow Partnership Ecosystem: Evolve our partnership roadmap into a high-leverage network of strategic alliances with industry leaders.

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Scale Content: Scale our content engine that translates technical expertise into market dominance.

We are looking for a marketing athlete who bridges the gap between high-level brand strategy and day-to-day execution. You have a proven track record of marketing professional service providers at scale, but you aren’t a manager of managers who hides behind decks. You are a high-visibility storyteller who can direct a world-class production on Monday and command a keynote stage on Thursday.

You will fully own our pitch to podium lifecycle, driving the end-to-end strategic process from identifying high-impact industry events and pitching our leadership, to securing coveted main-stage slots, moderating panels, and hosting industry-facing video events. In this role, you will shape how the market understands RYNO’s value, crafting powerful narratives that turn public-facing authority into scalable revenue opportunities.

If you want to mobilize industry expertise, command market attention, and scale RYNO's reputation as the gold standard for the Home Services ecosystem, this is your next move.

Position Responsibilities

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B2B Strategy & Brand Positioning: Drive the comprehensive marketing strategy for our Home Services vertical, defining a powerful brand voice that repositions RYNO’s market presence. You will lead the development of high-impact case studies and coordinate collaborative partner webinars that showcase our data-driven success and cement RYNO as the premier, scalable partner for professional service providers.

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Multimedia & Live-Event Execution: Spearhead broadcasting and stage programming, ensuring a polished, authoritative executive presence across all video, social, and national platforms to command industry attention.

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Partnership Roadmap & Narrative Architecture: Forge alliances with high-level industry influencers and vendors, designing a collaborative ecosystem that aligns external stakeholders with RYNO's long-term business objectives.

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Content & Social Media Operations: Scale an internal production house from the ground up by personally executing day-to-day content creation and channel management in the short term, while strategically building out a high-performing team of full-time social media roles for long-term growth.

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Keynote & Panel Acquisition: Fully own the pitch-to-podium lifecycle, identifying high-impact national events and securing coveted main-stage speaking slots for company leadership.

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Cross-Functional Revenue Alignment: Partner closely with sales and product teams to translate brand authority into scalable lead generation and directly support corporate revenue goals.

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Data-Driven Optimization: Translate qualitative brand narratives into measurable campaign plans, utilizing market sentiment and lead-gen data to agilely pivot messaging.

Requirements

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Industry Expertise: 5+ years of experience marketing professional service providers within a high-growth agency or vendor-side business model; Home Services vertical experience is highly preferred.

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Public Brand Presence: 2+ years of moderating large panels, confidently engaging with C-suite stakeholders. Experience delivering keynotes preferred.

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Event Acquisition & Trade Show Management: 3–5 years managing end-to-end trade show logistics, with a proven track record of pitching abstracts to secure high-visibility speaking slots.

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B2B Narrative Crafting: Demonstrated ability to translate complex B2B business strategies into compelling stories that influence market sentiment and drive lead generation.

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Omnichannel Content Distribution: Hands-on experience scaling audience engagement and distributing content across LinkedIn, YouTube, X, TikTok, Facebook, and Instagram.

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Operational Leadership: Proven capability as a "player-coach" who can both manage external vendors/creative talent and personally execute executive-level copywriting and storytelling.

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MarTech Stack & AI Integration: Technical proficiency in B2B growth platforms (e.g., HubSpot, Google Analytics, SEO/Paid Media tools) combined with practical experience utilizing generative AI workflows as a productivity multiplier.

Benefits

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

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Remote-first culture with flexible work options

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Performance-based bonuses to reward excellence

• Medical, Dental, Vision, and Life Insurance

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401(k) matching to help you plan for your future

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6 weeks of paid parental leave for new parents

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$2,000 annual tuition reimbursement for continued education

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Wellness stipend to support your health and fitness

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Monthly data stipend to support your remote work environment

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Paid vacation and sick time off for work-life balance

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11 paid holidays to enjoy throughout the year

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Paid days for a Cause to give back to your community

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Paid birthday holiday to celebrate your special day

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Comprehensive Employee Assistance Program for personal support

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Leadership and career advancement opportunities

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Anniversary rewards to celebrate milestones

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Inclusion, Diversity, Equity & Access (IDEA) Committee

• Awesome team merch!

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

Originally posted on Himalayas