Job Description
Director, Content & Editorial Strategy, B2B Commercial Marketing
Are you passionate about developing content strategies that drive demand generation, executive thought leadership, and market differentiation?
Do you have experience leading enterprise B2B content programs while building high-performing teams and creating compelling narratives that influence business growth?
About the Role
As the Director, Content & Editorial Strategy, you will define and lead Conduent’s B2B content vision across our Commercial portfolio. This strategic leadership role is responsible for shaping how we communicate our value proposition across channels, formats, and every stage of the buyer journey.
You will oversee content strategy, editorial governance, social media narrative, and team development while ensuring all content reflects a clear, differentiated market position and drives measurable business outcomes. This role will also play a key role in elevating the organization’s content capabilities and establishing best practices across the enterprise.
Responsibilities
Content Strategy & Leadership
- Define and execute a comprehensive B2B content strategy aligned with business growth priorities, target industries, and buyer personas.
- Position content as a strategic driver of demand generation, pipeline growth, and brand differentiation.
- Lead integrated content planning across campaigns, solutions, events, and ongoing marketing programs.
- Ensuring content aligns with every stage of the buyer journey, from awareness through conversion and expansion.
Content Development & Editorial Oversight
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Provide strategic direction and quality oversight for:
- Thought leadership and executive perspectives
- Client success stories and case studies
- Solution marketing and sales enablement content
- Website and digital experiences
- Ensure messaging is customer-focused, differentiated, and outcome-oriented.
Social Media & Executive Narrative
- Lead editorial strategy and narrative development across social media channels.
- Develop and enhance executive thought leadership platforms and social presence.
- Partner with Digital Marketing on content distribution, paid promotion strategies, and performance optimization.
- Establish governance, standards, and playbooks to ensure consistency and quality.
Cross-Functional Leadership
- Partner closely with Solution Marketing, Field Marketing, Digital Marketing, Brand, Creative, and Sales teams.
- Serve as the central content authority across the organization.
- Drive alignment around messaging, positioning, and integrated content execution.
Editorial Governance & Performance
- Establish and maintain enterprise editorial standards, voice, and tone.
- Ensure executive-level quality and consistency across all content channels.
- Define and monitor KPIs tied to engagement, conversion, and pipeline impact.
- Utilize analytics and insights to continuously improve content effectiveness and ROI.
Team Leadership & Development
- Lead, mentor, and develop content and social media professionals.
- Build scalable content processes, frameworks, and governance models.
- Promote content excellence through training, coaching, and best-practice development.
Requirements
- 10+ years of B2B content strategy, editorial leadership, or content marketing experience.
- Experience within enterprise services, technology services, business process outsourcing, or related industries preferred.
- Demonstrated success in building content programs that drive pipeline growth and market differentiation.
- Experience leading content teams and cross-functional initiatives in matrixed organizations.
- Expertise across thought leadership, case studies, digital content, sales enablement, and social media.
- Strong experience developing executive thought leadership and market-facing narratives.
- Exceptional storytelling, editorial judgment, writing, and communication skills.
- Strategic mindset with the ability to operate at both executive and hands-on levels.
- Strong analytical capabilities with experience measuring and optimizing content performance.
Flexible Working
At Conduent, we value individuality and flexible working arrangements. In this role, you can expect:
- Remote Work: Enjoy the flexibility of working from home while optimizing your work-life balance.
Working for You
We offer perks and rewards designed to support you:
- Health & Welfare Benefits: Comprehensive plans tailored to your needs, effective from day one.
- Retirement Savings: Robust programs to help you secure your financial future.
- Employee Discounts: Access to a wide range of discounts on merchandise, services, travel, and more.
- Career Growth Opportunities: Paths for advancement within a global organization.
- Paid Training: Learn while you earn with award-winning learning platforms.
- Paid Time Off: Competitive PTO packages to help you recharge.
- Great Work Environment: Join an award-winning culture that values diversity and inclusion.
Join Us
At Conduent, we are united by a shared mission. We understand that our success is driven by the success of our associates. When you join us, you’ll find opportunities to:
- Bring your authentic self to work every day.
- Grow and thrive both personally and professionally.
- Make a meaningful impact with our clients, in our communities, and for the millions of people we serve.
With over 50,000 associates in 24 countries, you’ll be part of a global team that’s shaping the future — for the company and for yourself.
Pay Transparency
Pay Transparency Laws in some locations require disclosure of compensation and/or benefits-related information. For this position, actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive.
In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation and/or sick time. The estimated salary range for this role is ($123,750 - $140,000).
Originally posted on Himalayas
