CRM Program Marketing Manager (Remote)

📋 Description

• Lead lifecycle strategy and execution for email, push, and SMS campaigns across the Home vertical
• Launch new CRM campaigns, improve existing programs, and identify opportunities to scale successful
• Own campaign performance measurement, including open rates, click-through rates, product
• Partner with analytics teams to evaluate results, test hypotheses, and share actionable findings
• Coordinate CRM plans with product launches, performance goals, and broader business initiatives
• Use audience segmentation, A/B testing, and campaign data to improve messaging and engagement

🎯 Requirements

• 7+ years of experience in email marketing, CRM, lifecycle marketing, or a closely related area
• experience delivering communication programs at an enterprise scale
• experience measuring campaign performance and using results to guide campaign decisions
• experience working with cross-functional teams such as product, marketing, and analytics
• experience managing multiple CRM or digital communication initiatives with overlapping deadlines
• bachelor's degree in marketing, business, communications, or a related field