Growth Marketing Manager - TV

📋 Description

• Drive TV Channel Performance: Own day-to-day media buying, optimizations, pacing, and post-buy
• Optimize Spend For Efficiency and Impact: Identify high-potential pockets, apply repeatable
• Manage Budget and Forecasting: Own weekly pacing and forecasting for TV, monitor spend
• Analyze and Optimize Relentlessly: Dive deep into campaign performance data to surface insights
• Design and Run Experiments: Execute a structured testing roadmap for TV, developing clear
• Treat Creative As A Performance Lever: Partner with the Creative team to brief, test, and iterate

🎯 Requirements

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency
• Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS
• Ability to turn data and experiment results into clear recommendations and action.
• Experience coordinating across internal teams and external partners or agencies.
• A holistic view of the marketing funnel and an understanding of the role each channel plays.
• Comfortable operating in ambiguous environments and making fast decisions with imperfect

🎁 Benefits

• Health, Dental & Vision Plans
• Life Insurance
• Long/Short Term Disability
• Competitive Pay
• 401k Matching
• Team Member Stock Purchasing Program (TMSPP)