Reporting Analyst, CPG

📋 Description

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads
• Create and update weekly, monthly, and quarterly performance decks with a focus on data
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business
• Transform complex data into clear, concise visualizations that effectively communicate performance
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field
• 2+ years of experience in marketing analytics or digital marketing
• Strong understanding of digital marketing metrics, campaign structures, and customer journey
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.)
• Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.)
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio