Senior CRM Manager (Monetisation)

📋 Description

• Lead and execute CRM monetization initiatives and campaigns, taking ownership of projects designed
• Design, optimize, and manage customer lifecycle journeys across acquisition, conversion
• Take a hands-on approach to CRM operations, independently managing high volumes of campaigns and
• Develop sophisticated audience segmentation and communication strategies, continuously testing and
• Build and maintain a robust A/B testing framework to evaluate hypotheses, measure outcomes, and
• Monitor CRM performance metrics and analyze campaign results to generate actionable insights and

🎯 Requirements

• 5+ years of professional CRM experience, combining strategic communication planning with hands-on
• Strong monetization mindset, with the ability to assess CRM initiatives based on revenue potential
• Proven experience managing customer lifecycle strategies and delivering initiatives that generate
• Strong technical expertise with CRM platforms, ideally including Braze; experience with Customer.io
• Ability to independently configure CRM automations, campaigns, workflows, and related technical
• Strong analytical skills and experience using data to track experiments, evaluate campaign

🎁 Benefits

• Flexible working hours focused on results and impact rather than time spent at your desk.
• Competitive salary package based on experience and expertise.
• 21 days of annual leave plus applicable local bank holidays.
• Equipment provided to support effective and productive remote or office-based work.
• Premium access to the product.
• Opportunity to work on high-impact CRM and monetization initiatives at significant scale.