VP of Brand

📋 Description

• Define and lead the overall brand strategy, positioning, voice, identity, messaging hierarchy, and
• Translate consumer insights, product truths, competitive context, and commercial opportunities into
• Lead the development and execution of integrated brand storytelling across packaging, digital
• Build cultural relevance and a strong consumer community through creators, influencers
• Build and lead a high-performing Brand organization spanning creative, organic social, content
• Establish clear standards and ways of working that improve creative quality, execution speed

🎯 Requirements

• Significant senior brand leadership experience within a high-growth consumer business, ideally in
• Demonstrated success building distinctive brands and leading integrated campaigns, activations
• Exceptional storytelling and product-positioning capabilities, with the ability to connect consumer
• Strong creative and design judgment, with experience directing designers, writers, content teams
• Proven experience building, developing, and leading high-performing teams, establishing clear
• Broad omnichannel expertise spanning direct-to-consumer, retail, packaging, product launches

🎁 Benefits

• Annual base salary of $180,000–$235,000 USD, depending on experience, skills, and local market
• Eligibility for performance-based bonuses.
• Benefits designed to support employees’ health, wellness, and professional goals.
• Fully remote opportunity available to candidates based in the United States.
• Significant ownership and executive access within a scaled, high-growth consumer business.
• Opportunity to build and lead the Brand function, including its team, agency ecosystem, and