Product Manager

📋 Description

• Lead consumer strategy for Skinvive launch and growth in China.
• Translate insights into consumer segmentation and activation plans.
• Develop education content and 2B2C campaigns for education and demand gen.
• Collaborate with Brand Marketing, Digital, Sales, Medical, Legal/Compliance, agencies.
• Ensure strategy is insight-led, compliant, and measurable.
• Drive cross-functional alignment and execution timelines.

🎯 Requirements

• Bachelor’s degree or above; Marketing/Medicine/Pharmacy/Biology/Business preferred; Master’s a plus.
• Minimum 8 years of brand/consumer marketing experience.
• Strong insight-to-strategy thinking and campaign ownership.
• New product experience in aesthetics/pharma/medical devices preferred.
• Languages: Chinese; English proficiency for daily business communication.

🎁 Benefits

• AbbVie is an equal opportunity employer.