Customer Lifecycle Marketing Manager

📋 Description

• Support development of customer lifecycle and engagement strategies
• Plan onboarding, engagement, retention journeys
• Create campaign briefs, messaging and content requirements
• Use segmentation and data to shape communications
• Coordinate activity with CRM, automation and delivery teams
• Review campaign performance and identify improvements

🎯 Requirements

• Experience in CRM, lifecycle marketing or similar
• Understanding of lifecycle principles, segmentation and journey mapping
• Data-driven approach to shaping campaigns
• Experience planning multi-channel campaigns with delivery/automation teams
• Strong written communication with clear messaging briefs
• Able to manage multiple projects and deadlines

🎁 Benefits

• Annual performance bonus and share schemes
• Generous pension contribution
• Life assurance
• Healthcare plan for permanent employees
• At least 25 days holiday plus holidays, 26 days after 2 years
• Discounts on products and partners