DTC E-commerce Specialist

📋 Description

• Own the day-to-day management and optimization of the Shopify website
• Ensure product pages, collections, navigation, landing pages, and promotions are accurate
• Manage ongoing site updates, campaign launches, product updates, merchandising changes, and website
• Lead ongoing CRO initiatives across the website, including product detail pages, landing pages
• Run, manage, and analyze A/B tests to improve conversion rate, average order value, and overall
• Build, optimize, and manage landing pages for paid media campaigns across Meta, Google, TikTok, and

🎯 Requirements

• 3–6+ years of ecommerce management experience, ideally within a direct-to-consumer consumer brand
• Strong Shopify experience is required
• Experience owning or heavily supporting conversion rate optimization initiatives
• Experience working closely with growth marketing teams and paid media landing pages
• Experience within health, beauty, personal care, CPG, wellness, or subscription-based ecommerce