Senior Brand Manager

📋 Description

• Lead foundational workstreams to help roll out new brand playbook, including defining pro
• Identify high-leverage opportunities for the brand to drive growth on the pro side of business and
• Own pro brand insights work including audience deep dives, creative experimentation, competitive
• Partner with channel owners across Marketing and Communications to translate pro brand strategy
• Extend brand influence by building relationships with cross-functional partners in product, service
• Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other

🎯 Requirements

• 6-8+ years of brand marketing experience with strong focus on brand strategy, positioning, and
• Experience defining and implementing brand strategy including brand promises, positioning
• Experience setting brand vision and roadmap, comfortable operating upstream of campaigns.
• Experience designing and managing brand health measurement programs.
• Strong creative judgment including writing creative briefs and providing strategic guidance to
• Experience designing and running creative experimentation programs.