DSP Manager

Category: Marketing

Location:

Job Description:

The DSP Manager is responsible for managing and optimizing the demand-side platform to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

About My Amazon Guy:

My Amazon Guy is a growing digital marketing agency with over 500+ employees and clients! We are engaging, rewarding, and innovative. Our company aims to grow sales while giving our clients the peace of mind that everything on Amazon is taken care of.

Responsibilities:

• Create SOPs and effectively lead a team to ensure smooth operations and achieve organizational goals.

• Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.

• Manage the setup, execution, and optimization of advertising campaigns across various channels.

• Develop and implement data-driven strategies to maximize campaign performance and ROI.

• Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.

• Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.

• Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.

• Work closely with cross-functional teams, including sales, creative, and product development, to align campaign objectives and strategies.

• Foster relationships with external partners, such as media agencies and ad tech vendors.

• Manage campaign budgets effectively, ensuring cost efficiency while meeting performance goals.

• Prepare budget forecasts and reports to track spending and ROI.

• Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying.

• Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities.

• Create and present detailed reports on campaign performance to stakeholders, providing insights and recommendations for improvement.

• Utilize data visualization tools to communicate findings effectively.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.

• 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.

• Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies.

• Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.

• Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms.

Benefits

What can you expect as a MAG Employee?

• 40 hours a week, 8 hours a day

• Competitive salary base

• Permanent WFH setup

• Unlimited FREE access to MAG School courses and SOP Library!

• Work schedule is in EST (Monday-Friday only)

• Opportunities for professional development and career advancement

DetailsOriginally posted on Himalayas