Lifecycle Marketing Lead (Remote CAD)

📋 Description

• Associate Director of Lifecycle Marketing to build offering from the ground up
• Hands-on with strategy, platform architecture, client delivery, and execution
• Shape methodology, service offerings, delivery model, and measurement frameworks
• Lead client work while developing team and guiding senior stakeholders
• Operate across eCommerce and Service/SaaS clients
• Build lifecycle strategies and end-to-end journeys across acquisition to retention

🎯 Requirements

• 6+ years in Lifecycle Marketing, CRM, marketing automation, retention, or related fields
• Experience with B2B, SaaS, Service, or complex eCommerce models
• Hands-on lifecycle program architecture from scratch
• Strong segmentation, automation, journeys, trigger logic, experimentation, measurement
• Expertise in 2+ platforms (HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, Attentive)
• Ability to work with imperfect data and create practical strategies

🎁 Benefits

• Competitive base salary; CAD 130-160k base (Canada)
• Medical, dental, vision, disability, life insurance
• Employer-paid plan; dependent coverage options
• Mental health benefits (Spring Health), Headspace
• Physical wellness benefits (Omada, Aaptiv, One Medical)
• Unlimited PTO, holidays, birthday leave, parental leave