Consumer Marketing Director, Gastroenterology Franchise Lead

📋 Description

• Lead US consumer strategy for Gastro portfolio (Crohn’s/UC) across SKYRIZI and RINVOQ brands.
• Translate insights into integrated brand strategies, creative, and activation plans that drive
• Build and lead a high-performing team within a matrix environment and partner across IBT and
• Define activation priorities, including campaigns, channels, and measurement approaches.
• Oversee end-to-end campaign execution across creative, media, digital, and emerging channels (incl.

🎯 Requirements

• Bachelor’s degree; 15+ years marketing experience (12+ with MBA).
• 10+ years in healthcare/pharma or regulated industries; 5+ years of people leadership.
• Proven success in consumer marketing strategy, cross-functional influence, and senior-level
• Strong business/financial acumen, strategic thinking, and compliance awareness (MLRO/Veeva where

🎁 Benefits

• Comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k).
• Eligibility for long-term incentive programs.