Sr. Director, Media Planning and Buying

📋 Description

• Define and lead KAYAK’s multi-market media planning and buying strategy across offline and digital
• Own annual and quarterly media planning cycles, including budget allocation, forecasting, pacing
• Develop integrated media plans spanning TV and video, OOH, radio, paid social, display
• Balance brand impact, audience growth, efficiency and measurable business results across media
• Establish measurement frameworks to evaluate reach, effectiveness, incrementality, efficiency and
• Partner with Analytics and external measurement providers on attribution, incrementality testing

🎯 Requirements

• 10+ years in media planning and buying with multi-market campaigns and large budgets.
• Track record of driving brand awareness growth with strong ROI.
• Deep experience across TV/video, OOH, radio, paid social, display, programmatic and search.
• Experience leading annual and quarterly media planning cycles; budgeting, forecasting, pacing
• Strong knowledge of marketing measurement including KPI development, attribution, MMM and ROI/ROAS
• Advanced Excel; experience with SQL, Tableau, Looker or similar tools is a plus.

🎁 Benefits

• Work from (almost) anywhere for up to 20 days per year.
• Mental health perks: therapy via SpringHealth and HeadSpace subscription.
• Company-wide week off and no-meeting Fridays.
• Paid parental leave and generous vacation; volunteer time.
• Career growth support: Development Dollars, leadership development, on-demand learning.
• Travel discounts and employee resource groups; competitive retirement and health plans.