Consumer Marketing Director, Gastroenterology Franchise Lead

📋 Description

• Lead US consumer strategy for Gastro portfolio across Crohn’s and UC with SKYRIZI and RINVOQ.
• Translate insights into integrated brand strategies, creative, and activation plans with measurable
• Lead and develop a high-performing team; partner with IBT and enterprise capabilities in a matrix
• Own integrated consumer marketing plan, budget, and activation across channels, including
• Partner with Market Research/Insights, Analytics, Media, and agencies for breakthrough creative and
• Ensure content reflects approved science and complies with MLRO/Veeva requirements.

🎯 Requirements

• Bachelor’s degree required; equivalent experience considered.
• 15+ years marketing, or 12+ years with MBA.
• 10+ years healthcare/pharma/regulated marketing.
• 5+ years people leadership in a matrix environment.
• Proven ability to influence senior leaders with data-driven storytelling.
• Preferred MBA; experience in immunology or gastroenterology.

🎁 Benefits

• Competitive compensation package
• Health benefits and 401(k)
• Long-term incentive programs
• Equal opportunity employer