Lifecycle Marketing Manager

📋 Description

• Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention
• Define segments and translate them into campaigns across owned channels (push, in-app, email, SMS)
• Run data-driven experiments to optimize evergreen lifecycle campaigns and transactional comms
• Develop channel governance to preserve quality of communications ecosystem
• Collaborate with Product, Marketing, Engineering, Analytics, Design, CRM for cross-functional

🎯 Requirements

• 4–6+ years in lifecycle, growth, or related marketing
• Business-first mindset focusing on revenue and LTV
• Proven cross-channel campaign experience (email, push, SMS, in-app)
• Strong experimentation chops and data-driven decision making
• Analytical skills with performance analysis experience
• Excellent cross-functional collaboration and independent judgment

🎁 Benefits

• In-office policy with four days in office and Fridays remote for many locations
• Benefits supporting work-life balance and family care
• Health, financial, wellbeing benefits
• Generous vacation and company-wide paid days off
• Community giving and wellness stipends
• Parental leave and family planning reimbursements