Product Marketing Lead

📋 Description

• Own positioning and messaging for Parks & Recreation and Private Rec operators
• Lead launches, pricing input, enablement, and proof to support credible AE conversations
• Develop competitive insights, battlecards, and win/loss strategy
• Partner with Revenue and Product on packaging and pricing for multiple segments
• Build sales enablement content and customer proof libraries
• Collaborate with Product and Engineering to align product signals with market messaging

🎯 Requirements

• 10+ years in B2B product marketing with hands-on execution
• Proven ability to build/rebuild a product marketing function
• Technically curious, able to discuss product with engineers
• Strong writing skills across decks, web copy, and case studies
• Experience launching products end to end and shaping pricing decisions
• Self-starter who builds the function before staffing it

🎁 Benefits

• Compensation: $160,000 - $200,000 base + meaningful equity
• Benefits: Flexible PTO, health/dental/vision, 401(k)
• Work location: San Francisco, hybrid, in-office most days