Manager of Growth Marketing (Lifecycle Lead)

📋 Description

• Own lifecycle MarTech stack end-to-end for scalable growth.
• Integrate CRM with analytics for real-time activation.
• Enable real-time personalization via APIs and in-app/web messaging.
• Measure outcomes with conversion tracking and control groups.
• Manage user preferences at scale to reduce opt-outs.
• Design scalable, data-driven customer journeys.

🎯 Requirements

• 4+ years in lifecycle marketing or CRM with strategic experience.
• Experience integrating CRM with analytics or CDP tools.
• Proven design of data-driven lifecycle architectures.
• Strong skills in personalization APIs, in-app messaging, and tracking.
• Analytical mindset with ability to improve lifecycle KPIs.
• Understanding of email deliverability and omnichannel tactics.