Senior Analytics Engineer (Marketing)

📋 Description

• Marketing & signal optimization — improve conversion signals with ad networks
• Ad network S2S integrations — design/maintain conversion pipelines
• New ad platform onboarding — setup integrations and data feeds
• Pixel & GTM management — manage GTM releases and pixel/conversion events
• Signal quality & monitoring — monitor diagnostics, dedupe, conversions, and offline uploads
• UTM & Attribution — maintain parameters and attribution conventions

🎯 Requirements

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking
• Advanced SQL (window functions, CTEs, performance-aware querying, data quality checks)
• Hands-on experience with Google Tag Manager
• Experience with visualization tools (Tableau, Looker, or similar) — Tableau is primary BI tool
• Proven experience partnering with performance marketing stakeholders
• Understanding of GDPR-compliant tracking approaches