Lifecycle Marketing Manager

📋 Description

• Own lifecycle programs to bring lapsed/churned users back and convert new leads via email, push
• Reactivate users by analyzing behavior, identifying growth opportunities, and turning insights into
• Collaborate with Product, Creative, Analytics, and Finance to improve reactivation, lead
• Launch and scale campaigns from ideation to rollout using Braze and in-house tools
• Design, run, and analyze A/B tests to improve KPIs like reactivation rate and engagement
• Map consumer flows, identify friction, and propose scalable/testing opportunities with clear

🎯 Requirements

• 3+ years in growth marketing, lifecycle/CRM, analytics, or data-driven marketing
• Hands-on lifecycle program ownership from strategy through execution and optimization
• Analytical mindset with ability to turn data into actionable insights and testing plans
• Experience designing/testing strategies and using results to improve campaigns
• Strong project management, organizational skills, and ability to manage multiple campaigns
• Strong Excel skills and working knowledge of SQL for self-serve data pulls

🎁 Benefits

• Equal Opportunity Employer