Product Marketing Manager

📋 Description

• Own the full go-to-market strategy for the Business Unit’s product launches.
• Define outcomes and metrics tied to pipeline and new revenue targets.
• Partner with the Director of Product Management to shape the roadmap.
• Build and execute customer marketing, advocacy, and cross-sell programs.
• Own analyst relations including briefings and inquiries.
• Represent PM marketing in cross-functional planning with sales and marketing leadership.

🎯 Requirements

• 3–5 years in product marketing in a B2B SaaS environment.
• Experience with competitive analysis and win/loss research.
• Familiarity with analyst relations processes.
• Experience developing customer marketing or expansion programs.
• Ability to work autonomously across initiatives and set your own agenda.
• Strong written and verbal communication for leadership briefings.

🎁 Benefits

• Inclusion and diverse perspectives are valued at AppDirect.
• Privacy and data handling policies explained in company notices.