Senior Director - Product Management

Essential Functions Performed by the Position

• Owns the commercial health of the below areas by monitoring financial performance, market trends, key metrics, and by driving actions to deliver profitable, growth:

• Product

• Micro Optic, OVD’s & NXT Security Features

• Government Solutions (Revenue & ID)

• Brand & Licensing

• Specification & GTM Leadership

• Leads market discovery, competitive analysis, and customer validation to define current and future product and service requirements.

• Shapes and executes the strategic product roadmap through ongoing engagement with customers, sales, engineering, and other internal stakeholders.

• Defines and prioritizes customer segments, buyer/user personas, pricing models, and go‑to‑market strategies to accelerate revenue growth.

• Drives full product lifecycle management—from concept and MVP/Beta testing through development, launch, adoption, and ongoing optimization.

• Serves as the product evangelist to marketing, sales, services, and leadership, ensuring alignment around product vision, value proposition, and best practices.

• Conducts win/loss analysis and competitive assessments, creating tools such as battle cards to strengthen commercial execution.

• Leads cross‑functional planning sessions and stakeholder feedback loops to ensure alignment and execution across functions.

• Collaborates with Engineering by defining and prioritizing product requirements and validating delivery against intended outcomes. In both software and physical product roadmaps.

• Supports product launches with clear deployment plans, KPIs, internal enablement, and ongoing post‑launch optimization.

• Mentors and develops product team members and provides leadership coverage for the VP Technology Innovation & Product as needed.

Originally posted on Himalayas