Director of Marketing

📋 Description

• Own and evolve marketing strategy across growth, lifecycle, brand, content, and community.
• Lead analytics and reporting on channel performance and customer behavior.
• Improve full customer journey from discovery to advocacy.
• Own acquisition and ticket sales across markets; optimize CAC, ROAS, LTV.
• Oversee e-commerce and digital conversion on pages, offers, and checkout.
• Build playbooks to scale marketing across locations.

🎯 Requirements

• 8+ years in progressive marketing roles with leadership experience.
• Experience in consumer-facing, multi-location, DTC, e-commerce, wellness, or hospitality.
• Strong understanding of the complete funnel: acquisition, conversion, retention, LTV.
• Significant e-commerce experience: landing pages, booking flows, checkout.
• Broad expertise across performance marketing, CRM, brand, content, social, and growth.
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K with up to 20% bonus.
• Equity participation for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM–7:00 PM.
• 15 paid vacation days and 3 wellbeing days annually.
• Annual team retreat and access to events.