Director of Marketing

📋 Description

• Own and evolve the overall marketing strategy across growth, lifecycle, brand, content, and
• Lead marketing analytics and reporting, maintaining visibility into channel performance, customer
• Develop understanding of target customers and use insights to improve the full customer journey
• Own profitable customer acquisition and ticket sales across markets via paid media, SEO, and growth
• Oversee e-commerce and digital conversion, including landing pages, offers, booking journeys
• Build playbooks to scale marketing across locations, aligning marketing investment with inventory

🎯 Requirements

• 8+ years of progressive marketing experience, including leading and developing a marketing team.
• Experience in consumer-facing, multi-location, DTC/e-commerce, wellness, hospitality, or
• Strong understanding of the customer funnel and lifecycle marketing, with LTV awareness.
• Significant e-commerce experience, including landing pages, offers, and checkout journeys.
• Broad expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic
• Experience launching/scaling multiple markets or locations.

🎁 Benefits

• Remote work flexibility around the world with competitive compensation and performance bonuses.
• Target total cash compensation up to CAD 132K–174K and base CAD 110K–145K, with up to 20% annual
• Equity participation available for the right candidate.
• Flexible working hours and paid vacation, wellbeing days, and annual team retreat.
• Unlimited complimentary classes for you, family, and friends, plus access to exclusive events.