Lifecycle Marketing Lead

📋 Description

• Lead lifecycle strategy for active traders
• Own the messaging and tech success of all active trader messaging
• Build Braze canvasses, emails, push, and in-app integrations
• Collaborate with product/brand/data to grow conversion
• Analyze performance with Mixpanel/Looker and others
• Drive experiments and A/B tests to improve conversions

🎯 Requirements

• 4+ years in lifecycle marketing across channels
• Expert in Braze
• HTML, CSS, Liquid or templating
• SQL, JSON, webhook a bonus
• Excellent writing and email design skills
• Experience with A/B testing and analytics

🎁 Benefits

• Competitive salary and equity
• Health, dental, vision plans
• Generous PTO and parental leave
• 401(k) with company match
• Career growth and development opportunities