Director of Marketing

📋 Description

• Own and evolve overall marketing strategy across growth, lifecycle, brand, content, and community.
• Lead marketing analytics and reporting for channel performance and CAC/ROAS/LTV.
• Understand target customers to optimize the full customer journey from discovery to advocacy.
• Oversee acquisition, paid media, SEO, and other growth channels with optimization focus.
• Drive e-commerce performance including landing pages, offers, and checkout journeys.
• Build playbooks to scale marketing across multiple locations and align with inventory and

🎯 Requirements

• 8+ years marketing experience with leadership and people development.
• Experience in consumer-facing, multi-location or DTC/e-commerce or hospitality/experience-led
• Strong understanding of the full funnel: acquisition, conversion, retention, lifecycle, LTV.
• Significant e-commerce experience with landing pages, offers, and checkout journeys.
• Expertise across performance marketing, lifecycle/CRM, brand, content, social, and organic growth.
• Experience launching/scaling multiple markets or locations and managing budgets and external

🎁 Benefits

• Target total cash CAD 132K–174K; base CAD 110K–145K; up to 20% bonus.
• Equity participation for the right candidate.
• Remote work flexibility around the world.
• Flexible hours 8:00 AM – 7:00 PM.
• 15 paid vacation days; 3 paid wellbeing days per year.
• Annual team retreat and opportunities to work with major brands and networks.